Services

Practical strategy for attractions, parks, and tourism businesses.

Four ways to engage with me — from a focused audit, to standing advisory, to fractional leadership inside the business. I lead every engagement personally. No layered teams. No junior delivery. No theory. No jargon.

01

Strategic Advisor

A standing outside voice for owners and leadership teams making customer, revenue, and growth decisions.

The problem it solves

You have a sense of where the business needs to go, but the customer, marketing, and digital path to get there isn't crisp. The big calls are being made without a senior operator at the table.

Best for

Owners, CEOs, and leadership teams in attractions, parks, tourism, and experience-driven businesses.

What an engagement may include
  • Monthly or quarterly strategic reviews with leadership
  • Pressure-testing of customer, marketing, and growth plans
  • On-call counsel for major decisions, hires, and investments
  • Independent perspective on agency, vendor, and tech evaluations
02

Fractional CMO or Interim CMO

Senior marketing leadership embedded into the business on a fractional basis — without the full-time executive cost.

The problem it solves

You need senior marketing help, but full-time salary, benefits, and overhead don't make sense for the business right now. You need the brain, the strategy, and the outside perspective — not the full operating expense.

Best for

Smaller attractions, tourism operators, family-owned businesses, and growing companies without a full internal team.

What an engagement may include
  • Fractional CMO, Chief Customer Officer, or CRM and Loyalty leadership
  • Direct ownership of strategy, team, agencies, and roadmap
  • An operating cadence with the leadership team and the board
  • Talent assessment and succession into a permanent hire when it's time
03

Project Implementation Partner

A business-side partner helping move strategy into execution — from digital audits to full initiative leadership.

The problem it solves

There's a specific initiative on the table — a loyalty rebuild, a CRM replatform, a digital diagnostic — and you need someone senior who understands the business, the revenue model, and what successful implementation actually requires.

Best for

Operators with a well-defined initiative, and consulting or technology partners that need an industry-credible business-side lead on live engagements.

What an engagement may include
  • Digital, data, and marketing audit with prioritized recommendations
  • Visitor and customer strategy
  • CRM, email, and loyalty design and economics
  • CDP, martech, and data architecture review and roadmap
  • Vendor selection, sequencing, and implementation support
04

Speaking

Keynotes, fireside chats, panels, and leadership sessions on customer growth, pricing, loyalty, data, and AI in experience-driven businesses.

The problem it solves

Your event, association, or leadership team needs a speaker who understands how attractions and tourism-driven businesses actually work — and can talk about customer, pricing, and digital change in a way that's clear and commercially relevant.

Best for

Attractions and tourism associations, conferences, destination organizations, museums and cultural attractions, and executive teams that want an outside perspective grounded in business reality.

What an engagement may include
  • Keynote-style talks and fireside chats
  • Panels, moderated discussions, and industry roundtables
  • Leadership offsites and board or stakeholder sessions
  • Workshops when the audience calls for a working format
01
A short call

30 minutes. You explain the business and the question. I give you a direct read on whether this is a fit.

02
A scoped proposal

If there's a fit, you get a focused proposal from me — outcome, scope, timeline, investment — usually inside a week.

03
Senior work, fast

Engagements start quickly and I lead them personally. No onboarding theater, no junior team handoff.

How to start

Not sure where to start? Start with a conversation.

A 30-minute call is usually enough to know whether an advisory engagement, fractional leadership, or a project is the right next step.