Industry first. Always.
Every engagement I take on starts with the operating reality of the business, not a generic framework. The strategy, technology and AI layer on top of that, in that order.
Theme Parks & Attractions
Capacity-constrained, weather-exposed, capital-intensive, and built on repeat visitation.
Yield management across season passes, day tickets and packages. Loyalty that actually means something. CRM that respects ops reality.
Customer growth strategy, loyalty and pass program design, CRM and lifecycle, AI use-case selection.
Tourism & Destinations
Long consideration cycles, fragmented partners, and demand shaped by forces well outside marketing's control.
Aligning DMOs, operators and partners around a coherent customer view. Measuring what marketing actually contributes.
Destination strategy, partner alignment, CRM and lifecycle architecture, data and measurement.
Live Entertainment
Perishable inventory at the most extreme. Every empty seat is gone forever.
Pricing, packaging, dynamic offers, and lifecycle programs that keep pace with show-by-show demand.
Commercial strategy, CRM and lifecycle, loyalty and membership, ticketing strategy.
Experiential & Location-Based Entertainment
New formats, new economics, and audiences who decide in days, not months.
Sustained demand after the launch curve. Repeat-visit economics. Building a customer file that compounds.
Launch strategy, growth and retention, lifecycle and loyalty, digital and commercial.
Travel-Adjacent Businesses
Hospitality, transport, F&B, retail and brands whose performance rises and falls with visitor flow.
Connecting customer programs to the broader visitor economy. Earning a meaningful share of the trip wallet.
Customer strategy, partnership design, lifecycle, loyalty interoperability.
Membership & Loyalty Businesses
Subscription, membership, and pass-based models where renewal is the whole game.
Designing benefits that drive behavior, not just a price discount. Measuring what actually retains.
Loyalty and membership design, lifecycle, retention strategy, value architecture.
Experience businesses don't behave like product businesses.
Inventory is perishable. Demand is seasonal. Capacity is fixed. Weather and calendars shape revenue. The product is time, memory and the next visit.
That changes how you forecast, market, build loyalty, and measure success. Most playbooks borrowed from CPG, retail or SaaS quietly fail here.
I start where the business actually lives, and work outward from there.
Want a senior read on your category?
Most engagements start with a 30-minute conversation about what you're actually wrestling with.