Smarter customer, revenue and loyalty strategy for businesses that sell experiences.
I help entertainment, tourism, attractions and experience-driven businesses connect customer strategy, revenue, loyalty, digital and data in a way that actually fits how the business runs. Owners, finance, operations, corporate, and the visitor on the ground.
Five connected areas. One commercial picture.
Engaged together as a full operating view, or as a focused intervention against a specific problem.
Acquisition, repeat visitation, season pass and membership programs designed around how guests actually behave. Not points-program theatre borrowed from retail.
Lifecycle programs and CRM architecture that earn the next visit. Built for businesses with a four-weekend customer, not a daily-purchase one.
Pricing, packaging, ticketing, F&B, retail and partnerships connected as one commercial system, aligned to capacity, seasonality and yield.
A pragmatic read on the stack: what to keep, what to retire, where AI actually creates leverage. Decisions that fit your operating model, not the vendor's.
Senior leadership in the room. Fractional CMO/CCO capacity, standing advisory to CEOs and owners, or project ownership against a defined scope.
You're not selling something off a shelf. You're selling time, visitation, memory, and the next trip back.
Experience businesses don't behave like CPG, retail or e-commerce. The product can't be returned, restocked or shipped tomorrow. Every empty seat, empty hour and empty parking spot is gone for good.
Demand swings on weather, school calendars, gas prices, operating costs and a visitor making a discretionary call between you and ten other things to do that weekend. Marketing is downstream of operations, capacity and yield. not the other way around.
That changes how you forecast, how you price, how you build loyalty, and what "good" looks like. I start where the business actually lives, then bring strategy, data and AI to bear from there.