Visitor & Household Understanding
Build a clearer picture of who is visiting, who came with them, what motivated the visit and what could bring the household back.
Senior executive advisory · Experience businesses
Clearer decisions. Stronger growth and revenue.
Powering the Future of Entertainment
I’m Daryle Powers, a senior executive advisor to attractions, tourism and experience-driven businesses. I help leadership teams think through customer and guest growth, commercial strategy, loyalty, CRM, data and technology.30 years in revenue generating marketing, including 13 years with Cedar Fair and Six Flags; experience built inside operating the business.
Strategy / Revenue / Guest experience / Lasting impact
Where I help
Six connected areas. One commercial picture.
Who are your customers? What brings them back? Where can revenue grow? Which investments make sense? I help leadership teams connect these questions across the business.
Customer Growth, Membership & Loyalty Strategy
Acquisition, repeat visitation, season pass and membership programs designed around how guests and visitors actually behave, with stronger paths from first visit to renewal. Not a generic points program borrowed from retail.
CRM, Lifecycle & Retention
Lifecycle programs and CRM architecture that earn the next visit, connecting ticketing, membership, marketing and customer data into one relevant visitor journey.
Experience-Driven Revenue Strategy
Where can guest value and revenue grow together? Connect pricing, packaging, ticketing, food and beverage, retail and partnerships to capacity, seasonality and demand, including earned revenue for mission-driven attractions.
Technology, Data & Digital Strategy
Which systems and data investments will help the business? A practical perspective on technology, digital discoverability and AI, grounded in guest needs, team capacity and your operating model.
Commercial Strategy & Executive Decisions
An experienced outside perspective to pressure-test growth opportunities, investments and vendors before committing money, people and organizational capacity.
Mission-driven attractions
Mission-driven attractions need commercial thinking, too.
Zoos, aquariums and other mission-driven visitor attractions operate differently from commercial businesses. Their purpose, stakeholders and measures of success are broader.
But attendance, membership, guest spending and earned revenue still matter.
Powers Advisory Solutions brings a commercial attractions perspective to leadership teams looking to strengthen the economic engine behind the mission through smarter guest acquisition, membership strategy, earned revenue, CRM, data, technology and experience development.
Revenue is not the mission. Stronger earned revenue gives the mission more resources to work with.Explore Zoo & Aquarium Advisory