Service · Strategic Advisor

Experience, but not ego.

Strategy you can actually use.

I sit alongside owners, CEOs, and leadership teams as a standing outside voice on customer, marketing, revenue, and growth — so the big calls get made with a senior operator at the table.

Why operators call me
The season is short.

There aren't many weeks to get the big moves right.

Budgets are tight.

Every dollar has to actually do something.

Teams are lean.

Leadership wears multiple hats already.

Data is messy.

There's a lot of it, and not a lot of clarity.

I help owners spend the few weeks they have on the moves that actually grow attendance and bring guests back — not the ones that just feel busy.

How I work

A straight look at the business, and what to do next.

I start by getting to know the business firsthand, then come back with honest, useful recommendations. No theory. No jargon.

01
Listen

Talk with the people running things.

02
See it

Visit the property. Walk the operation.

03
Diagnose

Look at the data, digital, and operations.

04
Recommend

Honest next steps you can actually take.

What you take away
  • A clearer picture of who your guest really is
  • A modern, calmer way of thinking about marketing
  • Better decisions about where to grow next
  • Guests who come back, and spend a little more
  • Honest clarity on what's worth the money, and what's not
  • An independent voice on agency, vendor, and tech decisions
A Simple Place to Start

For operators who know something feels off, but are not sure where to begin, this is an easy, affordable first step.

Digital, Data & Marketing Audit

$1,500

Designed to give attraction owners and operators a clear outside perspective on what is working, what is not, and where the biggest opportunities or breakdowns may be.

This is not a giant consulting engagement. It is a focused starting point.

The purpose is to help you step back, assess the business more clearly, and identify the smartest next moves before spending more money in the wrong places.

What this may include

  • Review of current marketing and communication efforts
  • Review of customer / visitor data practices
  • Website and digital touchpoint review
  • Assessment of audience strategy and visitor funnel
  • Identification of what is working, what is underperforming, and what should change first

Why this works

  • Easy to understand
  • Low-risk first engagement
  • Practical, not theoretical
  • Gives leadership a clearer picture before committing to larger work

If the audit shows bigger opportunities, it can naturally lead into broader advisory or strategic support. If not, you still walk away with a clearer understanding of where things stand and what to do next.

Next step

Start with a short conversation.

No pitch. Just a chance to talk through what you're seeing, and whether a standing advisory relationship would be useful from there.