Operator experience.
13 years at Cedar Fair and Six Flags, leading customer growth, CRM and loyalty inside the operating business.

I built my career inside the businesses that sell experiences, on the buyer and operator side of major business decisions. Over 30 years in attractions, including 13 years with Cedar Fair and Six Flags, my work connected customer growth, guest behavior, marketing, loyalty, revenue, CRM, data and technology.Today, I bring that experience to owners and leadership teams as a senior executive advisor, helping them think through commercial strategy, investments and growth. For mission-driven attractions, that means strengthening earned revenue while respecting why the organization exists.
13 years at Cedar Fair and Six Flags, leading customer growth, CRM and loyalty inside the operating business.
Customer growth, membership, loyalty, CRM, data and revenue connected around how guests actually behave.
Strategy grounded in your guests, seasonality and operating realities before decisions about technology or AI.
Personally led counsel on commercial opportunities, investments and strategic decisions, grounded in your organization’s priorities and capacity.
A 30-minute conversation. No pitch. A clear read on whether I can help.