30 years inside the businesses that sell experiences.
I am a senior advisor to entertainment, tourism, attractions, and experience-driven brands, built from three decades of operating inside them, not observing from the outside.
I have spent 30+ years building the customer side of consumer and experience businesses, across marketing, CRM, lifecycle, product marketing, loyalty, customer data, and revenue growth. Not as parallel disciplines, but as one connected system.
For 13 of those years, I worked inside the park and attractions world at Cedar Fair and Six Flags. That is where my worldview was forged: running acquisition, retention, and loyalty programs against the realities of seasonality, weather, ops capacity, ticketing, season pass economics, and guest expectation curves that do not behave like any other category.
I understand the pressures that do not show up in a deck. The ownership group asking why summer is off pace, the finance team pushing on margin, the ops team protecting the guest experience, the marketing team being asked to make all of it add up. That is the room I am used to being in.
Powers Advisory Solutions is my next chapter: smaller, sharper, more focused. A practice built to help a specific kind of business think more clearly about customers, revenue, and where strategy, digital, data, and technology actually fit.
It is intentionally not a full-service consultancy. It is intentionally not trying to be everything to everyone. My work is senior counsel: fractional leadership, advisory, project ownership, and SME support for organizations that want a real operator at the table.
My starting point is not the tool. It is understanding the industry, the operator, the guest, and the revenue model. Then the marketing, digital, CRM, data, and AI layers can actually work.
Most failed transformations do not fail because the technology was wrong. They fail because the strategy underneath them never accounted for how the business actually runs. I build the work the other way around.
A few principles the work is built on.
The right CRM, the right data stack, the right AI use case. None of it matters until you understand the operator, the guest, and the revenue model. Technology is a multiplier of clarity, not a substitute for it.
In experience businesses, the product is the day a guest had. Marketing, CRM and loyalty have to be designed around that reality, not on top of it.
Owners and CEOs don't need another deck. They need a sharper read on what's actually broken and a small number of decisions that move the business.
30 years of seeing what works, and what quietly fails, is more useful than any borrowed playbook from CPG, SaaS, or retail.
Why this isn't another marketing consultancy.
The vast majority of advisors helping experience businesses have never run one. The difference is in my experience, and more importantly, in my instincts.
Cedar Fair and Six Flags. Not as a vendor or a consultant. As the person I was responsible for customer growth, CRM, and loyalty inside the operating business.
Marketing, CRM, lifecycle, product marketing, loyalty, customer data, and revenue growth. Connected, not in silos.
I am used to the pressure of seasonal revenue, finance scrutiny, ops constraints, and guest expectations all colliding in the same week.
Powers Advisory Solutions is intentionally narrow: experience-driven businesses, senior counsel, no junior layers, no upsell motion.
Who this is built for.
Not everyone. The work is sharpest when the industry context matches the experience.
- Regional and independent attractions ready to professionalize their customer engine.
- Parks, destinations, and live entertainment groups rethinking CRM, loyalty, or lifecycle.
- PE-backed or owner-operated experience businesses preparing for the next stage of growth.
- Tourism, travel-adjacent, and membership brands that need senior strategy without a full hire.
- Consulting and technology firms needing industry-credible SME support on live engagements.
If the fit feels right, let's talk.
Most engagements start with a 30-minute call. No pitch. A direct read on whether there's a real reason to work together.