Loyalty6 min
Why most attraction loyalty programs quietly fail.
Points work for airlines. They don't work for places people visit twice a year.
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Insights
Notes from the field.
Short essays on customer growth, loyalty, CRM, AI and the operating reality of experience-driven businesses.
AI5 min
Where AI actually earns its keep for operators.
A short list of use cases that survive a Monday morning ops meeting.
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CRM7 min
CRM for businesses with a four-weekend customer.
What lifecycle looks like when your guest is only on-property a handful of times.
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Commercial6 min
The post-visit economy.
What happens between visits is the real growth lever, and most operators ignore it.
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Strategy8 min
Why experience businesses break the standard growth playbook.
Perishable inventory, fixed capacity, and a product you can't reorder change everything.
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Operating reality5 min
Marketing is downstream of operations. Plan accordingly.
The strategies that work treat ops, finance and marketing as one conversation.
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Stay in the loop
Occasional notes. No noise.
A short email when something is worth your time, typically once a month.
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